Please read our Patient Social Media and Acceptable Use Policy for England below or download a copy.
1. Introduction
1.1 Policy statement
The purpose of this policy is to provide staff at Kingswood Medical Group with guidance and rules regarding the following:
a. Understanding what to do when an unacceptable social media post has been placed by a patient about either the practice or its staff
b. The acceptable use of mobile phones and other portable electronic devices within the organisation
This document has been produced to help all staff and patients at Kingswood Medical Group recognise the need to understand and uphold obligations as deemed appropriate and in accordance with the NHS Constitution.
Whilst all persons have a freedom to express their opinion, staff have an obligation to ensure that concerns regarding unsafe practice, fraud or wrongdoings are managed as per the Whistleblowing Policy and Procedure. Additionally, all staff have a fiduciary duty1 to their employer and that loyalty is expected when placing any social media post. This is further detailed within the Intranet and Social Media Acceptable Use Policy.
Should there be any concerns regarding the level of care or treatment received, patients may only complain via the complaints procedure and in a manner that conforms to extant legislative guidance in common with other NHS organisations.
Raising any grievance via social media does not conform to the legislation and as such will not be considered to be a complaint.
2. Principles of social media posts
2.1 Patient access to information
At this organisation, we wish to ensure that our patients have access to current and relevant information. Therefore, in addition to our website, we post information on the following social media platforms:
Staff are not permitted to use the organisation social media platforms to make any unrelated posts. To prevent inappropriate usage of the platform(s), access is limited to the following personnel:
• Practice Manager
Only information that has been approved by the Practice Manager may be posted.
Monitoring of the platform(s) for comments and feedback by patients is the responsibility of the Practice Manager.
Information should be specific to the organisation. Under no circumstances should clinical information be transmitted on any social media site even if responding to a specific question that has already outlined any diagnosis or treatment.
Detailed guidance can be sought from the BMA regarding the ethics and guidance for the use of social media.
2.2 Social media ‘friend’ request by a patient
At Kingswood Medical Group, should a patient send a ‘friend’ request over a social media platform then the following BMA advice should be considered:
“It is possible that using social media can blur personal and professional boundaries, but it is important to try to maintain a professional distance between you and your patients.
For example, if you use Facebook as a personal space online, in general it may not be wise to accept friendship requests from patients. There may be times though when you will need to use your judgement. Doctors working in small communities are likely to have friends who are patients or former patients, so it may not be possible or desirable to maintain boundaries online in this way.
There may be other situations in which you may interact with a patient online. This is not problematic in itself but in general there should be an overriding presumption against online interactions with people who you only know from a doctor-patient context.”
Further guidance can be sought at the GMC document titled Social Media Use by Doctors.
Although this section is written with GPs in mind, it should be noted that all staff should be cautious when accepting ‘friend’ requests from a patient and that professionalism and standards are expected by all, regardless of whether at work or not.
Refer to the Intranet and Social Media Acceptable Use Policy for further advice on this subject.
2.3 Inappropriate postings by a patient
All staff are requested to remain vigilant whilst visiting any social media site especially surrounding any detrimental comment being placed about this organisation or any of our staff.
There will always be ‘noise’ and remember ‘good news doesn’t sell’ and it is personal opinion on those comments. Management and Partners do not need to be made aware of posts regarding the surgery on community sites, unless there is something detrimental towards to the reputation of any staff or the practice. In this instance the Practice Manager and Partners would review the comment and assess the next course of appropriate action, which could involve contacting the patient to ask them to remove their post.
The BMA provides advice on this subject in their document titled Dealing with abuse of practice staff on social media from patients.
2.4 Should the patient not be willing to remove the post
Should the patient not be willing to remove the post, then the Practice Manager and Partners will consider the options. This may include contacting the Practice medical defence union for both advice and to confirm that the process has been duly followed although the organisation could bring a claim on the basis that the publication amounts both to a misuse of their private information and a breach of Article 5 of the UK General Data Protection Regulations (UK GDPR).
Additionally, and dependent upon the nature of the post, it is also possible that offences could be committed under other acts, including:
If the person is not prepared to remove the post and should this be unfounded, malicious or unreasonable against the organisation or any staff member, then they should be advised that, whilst we at Kingswood Medical Group welcome any feedback, comments such as this are not considered to be constructive and may affect the doctor/patient relationship. It also explicitly compromises the patient’s requirements as detailed within the NHS Constitution where this states that the patient should:
“Please treat NHS staff and other patients with respect and recognise that violence or the causing of nuisance or disturbance on NHS premises could result in prosecution.
You should recognise that abusive and violent behaviour could result in you being refused access to NHS services.”
2.5 Actions against inappropriate postings
Should the above actions have been taken and the patient(s) continues to be unwilling to remove any unfounded, malicious or unreasonable post, feed or tweet against the organisation or its staff, it could be suggested that the patient-doctor relationship has broken down in accordance with the GMC’s Good Medical Practice.
This guidance specifically states:
“You should end a professional relationship with a patient only when the breakdown of trust between you and the patient means you cannot provide good clinical care to the patient”.
Following this advice, should it be considered that the patient has acted in a manner that is either “violent, threatening or abusive to [you] or a colleague” then the following advice should be considered:
a. GMC Ethical guidance for ending professional relationship with a patient
b. MDU
c. Dealing with Unreasonable, Violent and Abusive Patients Policy
At this stage, it should be agreed that the patient removes the offending post as failing to do so is detrimental to the patient/doctor relationship as detailed above.
All staff have a responsibility to be aware of the expectations placed upon our patients and that unacceptable behaviour will not be tolerated and will be managed accordingly.
3. Patient recordings within the practice
3.1 Patients requesting to record their consultation
Within general practice, patients often make a request to record or video their consultation upon a mobile phone or another device. NHS Protect has provided some best practice guidance on managing patients who wish to overtly or covertly record, entitled “Patients recording NHS staff in health and social care settings”.
Whilst patients may overtly or covertly record their consultation, at Kingswood Medical Group this should be promoted but only when absolutely necessary. However, having an ‘open’ policy should encourage those who wish to record their consultation without any knowledge of their clinician to reconsider and be more overt about their requirement.
Patients may suggest that the benefits of recording their consultation are an additional form of ‘note taking’ and may indicate the following reasons for doing so:
a. It will enable them to relay the importance of the conversation to other members of their family
b. They are often forgetful and are also concerned that they may only ‘hear what they want to hear’
c. There may be excessive information that they would not reasonably be expected to understand
d. Simply by having a recording will enable other family members to become involved in any ongoing management and be able to further support them
The BMA’s document titled Patients recording consultations provides further guidance.
At this organisation, our clinical staff will suggest this to those patients where it is felt that this could benefit. We will always suggest that the patient requests permission to do so and that the recording is made overtly.
3.2 Overt patient recordings
At Kingswood Medical Group, we will not inhibit any patient from recording or making notes of any consultation or conversation with a health professional. The following are to be considered:
- All recordings are requested and done so in an open and honest manner
- The recording process itself does not interfere with the consultation or treatment
- The patient is advised that a note will be made within their health record. The SNOMED CT code 431315003 may be used. The entry should state the patient has recorded the consultation or care being provided
- The patient should be reminded of the private and confidential nature of the recording and that it is their responsibility to keep it safe and secure
- The recording is only made for personal use and that patients are to be made aware that the misuse of a recording may result in criminal or civil proceedings
3.3 Covert patient recordings
Patients who wish to covertly record a consultation or conversation with any healthcare professional raises concerns as to the reason or intentions for doing so.
Should it become apparent that a covert recording is occurring, then the patient will be discouraged from doing so by the following actions being endorsed:
- An open and honest recording of consultations will be promoted where a patient deems this to be absolutely necessary as for any overt recording as at Section 3.2
- To avoid a patient feeling the necessity to record any consultation, we will highlight the fact that, we will always take proactive steps to investigate and address any issues regarding any patient’s treatment and care
- Clinical staff should consider providing patients with a written summary of their consultation for their own personal use
- Patients are advised that they are entitled to see their notes and, if they wish to do so, they should request this through a Subject Access Request (SAR) made under the Data Protection Act 2018 in accordance with the Access to Medical Records Policy
- Patients are given information about how they can complain if they have an issue with their treatment and care. The complaints leaflet can be found within the Complaints Procedure
Should any consultation be posted online, then the BMA has produced a letter template requesting its removal.
Further advice can be sought from:
- MDU
- Pulse has published an article relating to this and how other healthcare professionals manage any requests
- The BMJ has also published guidance entitled “My patient wants to record our appointment, what should I do?”
Requirements are detailed within the Patient Social Media Guidance at Annex A.
3.4 Use of audio-visual recording within public areas of the practice
Patients should not photograph or use any video clip or sound recording that captures any other patient that could identify that they have been at the practice as this affects their right to confidentiality as detailed within the Caldicott and Confidentiality Policy.
It should be noted that all patients have privacy rights, and no recording of other patients can be made without their explicit consent. Likewise, no member of the 7 public can photograph or make either a video or audio recording of any member of Kingswood Medical Group staff without the express permission of that person.
Any such recording is likely to be an interference with their privacy rights under Article 8 of the European Convention on Human Rights and this may constitute a criminal offence or a data breach depending on the context of the disclosure.
Further information can be found in the Audio, Visual and Photography Policy.
4. Summary
It should be expected that, from time to time, patients may be discontented with the level of service that they have received. Following any such concern, should the patient wish to make a complaint, then the appropriate and standard process should always be followed.
For patients, whilst it is acceptable to record a consultation, considering doing so should involve a discussion between the patient and their clinician.
